"CHIPOTLE MEXICAN GRILL" , WHO KNEW?

If you live in the bay area I'm pretty sure you have seen a CHIPOTLE (smoked chili pepper) Mexican Grill . I have hesitated trying it out because I was quick to judge it as "one of those fast food, fat ridden, hi caloric processed meat peddler that sells cheap products at the expense of both animal and human health." BUT I was SO WRONG. As it turns out CHIPOTLE is an earth conscious, responsible company that promotes the idea of "FOOD WITH INTEGRITY" - The very best of ingredients, raised with respect for the animals, the environment, and farmers. I thought this would never happen in corporate America. I think the Bay Area can be credited for this nouvelle concept even when the very first Chipotle opened in Denver, Colorado.

Steve Ellis founded the company in 1993 after having worked in San Francisco as a line cook for Jeremiah Tower at Stars. Here, he was inspired by the popularity of taquerias and burritos in the Misison district. That together with the popular "green" ideology amongst the locals, I believe and assuming, gave birth to what is now a multi-million dollar industry with more than 1000 restaurants in the USA, Canada, and Europe.

Kudos Mr. Ellis and CHIPOTLE MEXICAN GRILL.for proving that being organicly responsible and profitability are indeed possible . Hopefully this will inspire others to follow suit.

My eye opener was a week ago when friend JinggayDava of Antonik's BBQ with her daughter, Nicky tagged me along . Here I was able to find a low carb option with their Burrito Salad selection where you have choices of what goes into your plate. full control,. how cool is that? . YAY.. Besides their low carb option Calorie value are listed on their MENU

Sources: wikipedia

My low-carb choice from their nake your own burrito salad of chicken asada, ,cheese and guac.. No beans, no rice no frills...Yummm.